About Us
Labels chosen with printers in mind
The Afinia Label Store is part of the broader Afinia Label family of professional printing solutions. For decades, label printers have been at the center of what we do, building a reputation for quality products that make printing and finishing more dependable in real-world environments.
That hands-on experience has shaped how we think about materials, workflows, and reliability, and it carries directly into the labels we offer.
Blank labels are widely available. Understanding how they perform inside actual printers is far less common.
Built from a hardware-first background
Our experience starts with printers, not product catalogs.
We work closely with inkjet and toner-based label printers used in commercial, educational, and production settings. That means we see firsthand how different materials behave once they’re loaded into a machine, run through a cutter, and pushed into daily use.
We source proven label stocks and formats used across the industry. What sets us apart is how those materials are selected, configured, and supported based on how printers actually operate.
The goal is simple: predictable performance and fewer surprises.
Why that matters
When labels cause problems, the impact shows up quickly. Feeding issues, print defects, wasted material, and unnecessary downtime all add up.
Our role is to help customers avoid those problems by:
- Matching materials to printer technology and use case
- Offering formats that align with real feeding and cutting behavior
- Providing clear guidance instead of vague claims
- Supporting customers with practical, printer-aware expertise
Who we support
Afinia Label works with customers who rely on in-house label printing as part of a larger process:
- Small and growing businesses
- Manufacturers and packaging teams
- Educational institutions and labs
- Print rooms and production environments
If you’re running inkjet or toner label printers and want materials that integrate smoothly into your workflow, that’s where we add value.
Our approach
We’re not trying to be the largest label marketplace. We’re focused on being a reliable extension of the printing expertise Afinia is known for.
- Straightforward product information
- Honest recommendations and tradeoffs
- Materials selected with real printers in mind
- Support from people who understand the machines behind the labels
If you need help choosing the right material or dialing in your setup, we’re here to help.
You can learn more about Afinia Label and its complete line of label printing and finishing equipment on AfiniaLabel.com, or AfiniaLabel.co.uk.